Emka Global Group Inc.

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Sourcing new international students

Starting an effective and profitable study abroad programme

If your institution is yet to take the plunge into sending students to study abroad, there is a wealth of information available to you on how to start a new study and travel project.
There may be some internal resistance to sending students overseas thereby, supposedly depriving the home institution of valuable income for a certain period. However, this is not by any means always the case, as there are many ways to turn such a venture into a new profit centre for your organisation with specific extra funding available as well as students earning valuable academic credit.

Look to EGSR to guide you through the best way to start a new project, achieve administration and faculty “buy- in” turning your fledgling project into a star performer that acts as a recruitment driver for new domestic students looking for valuable international experience to boost their future employment prospects as surveys show, employers often highly regard students who have participated in such programmes.

Workshops and study abroad exhibitions to recruit new students

There are a variety of different ways for your institution to make first contact with new students. At conferences, workshops and study abroad exhibitions organised by professionals who arrange for your accommodation and a booth or table to make presentations to potential new alumni. EGSR offers guidance on overseas student recruitment trips and fairs, as well as cost effective international travel and accommodation suggestions that can save considerably on your institution’s travel budget.

Working with Student Recruitment Agents

Identifying, training and managing student recruitment agent relationships

In the current heated global market place, the use of recruitment agents to help enrol new international students has been controversial, with some countries seeking to legislate against their use especially related to fraudulent study visa applications. Others suggest a method for certification or registration of commercial recruitment agents as may be regulated by regional and national associations.

EGSR has many years first hand experience in working with the most reputable student recruitment agents that act as international ambassadors, taking the time to visit your school, learn in depth about the programmes they will be promoting and commit to accurately present your institution to the students they counsel. We can help you identify the best recruiters in each country and use them to your advantage as ONE of the different strands in your international marketing mix.
EGSR also advises on sensitive contractual issues (such as commission payments, promotional budgets, exclusivity for a country or a region, familiarisation trips to your campus and representation at student fairs) between schools and third party recruiters as well as recommending worthwhile “provider meets agent” workshops where schools can meet with agents face to face and forge beneficial personal relationships.

Web Marketing and SEO (search engine optimisation)

Satellite website design, construction and optimisation (student direct marketing)

EGSR provides jargon free account management for new technology education marketing initiatives.
Our technical team can cope with almost any practical requirement, but we will never bombard our clients with techno-speak. EGSR aim to demystify the web for our clients and concentrate on talking about the practical results that we can achieve rather than the technical jargon used by our programmers. We explain how the web works in simple practical terms that relate to your own institutional web development needs.

Planning, design and creation of websites from basic designs comprising a few simple pages to complex e-learning sites. Our client projects have included everything from specialist master sites to sites promoting individual campuses or to launch new dual city international programmes.

EGSR offer a range of search engine optimisation (SEO) and promotion packages, whether you require a brand new website (or multilingual version) to attract international students or perhaps a dedicated “satellite” site targeting one country or particular programme.

Foreign language websites and international hosting

Satellite websites (international gateway sites) that can act as an English language (or foreign language) introduction and “feeder” landing pages that link to your main institutional website, including the option of hosting it in the country or continent of your student recruitment drive to improve local search success.

Social web and integrated multimedia strategies

EGSR can subscribe, create content and manage your online social media image in a variety of languages and social media websites worldwide: Facebook, Google, Twitter, Orkut and Tuenti to name but a few. Video production and diffusing sites such as You Tube, Vimeo and Ustream play an increasingly important role for the upwardly mobile, media savvy student’s image of your institution from afar.

Analysing Google analytics

Tracking code added to your website can provide vital information and statistics on visitors and the sources of visits to your website. This useful data can then be used to justify return on investment (ROI) and future actions in the evidenced countries or regions.

Online advertising campaigns

Technological progress and sophistication in online international student recruitment will continue to differentiate education providers ability to source students from across the globe, who rely on the internet and a range of information sources such as chat forums, blogs and comparison sites.

Not only sourcing students, but also providing alternative models of online course delivery, the power of the worldwide web is something that has to be harnessed and kept up to date with on a regular basis. Whatever stage you are at on this journey, EGSR can explain the basics and help boost your performance to gain more enquiries and enrolments.

EGSR understand the importance of helping education providers integrate online communications within an overall marketing and promotional strategy. This may involve anything from an ad hoc search engine marketing campaign to a full service web site development programme. We can provide a tailor-made package to suit your individual needs from any one or more of the following services after an initial marketing appraisal of your existing web presence:

- Banner advertisements for online global education portals
- Registration and listings for online global education web directories and portals
- Incoming link building campaigns
- New domain name advice and purchase
- Creating online articles and press releases
- Listings on international sites offering jobs, competitions and scholarships
- Set up and management of pay-per-click advertising campaigns (eg Google, Facebook).

EGRS Global Network

EGSR operates internationally, through a unique network of contacts, business associates and study abroad professionals that cover the most important business centres of the world:

United Kingdom: London, Oxford, Cambridge, Edinburgh

France: Paris, Lyon, Bordeaux, Nice

Spain: Barcelona, Madrid, Valencia

Italy: Milan, Rome, Bologna, Florence

Portugal: Lisbon

Germany: Munich, Berlin, Düsseldorf

Holland: Amsterdam

Hungary: Budapest

Norway: Oslo

Sweden: Stockholm

USA: New York, Boston, Chicago, San Francisco, Seattle, Miami

Canada: Alberta, Saskatchewan, Manitoba, Vancouver

Mexico: Mexico DF

Australia: Sydney and Melbourne

China: Hong Kong (SAR) Shanghai, Beijing

Taiwan: Taipei (ROC)

Russia: Moscow

Brazil: Sao Paolo, Rio de Janeiro

Argentina: Buenos Aires

Chile: Santiago de Chile

Venezuela: Caracas

Emka Global Student Recruitment provide innovative international student recruitment strategies for universities, colleges, postgraduate schools, business schools and schools of art and design. Our skill is to quickly identify your institutions strengths and how to present it accurately on the world stage.

"Let us think of education as the means of developing our greatest abilities, because in each of us there is a private hope and dream which, fulfilled, can be translated into benefit for everyone"
John F. Kennedy (1917 – 1963) 35th President of the United States

Campus Internationalisation

Emka Global Student Recruitment are Champions of Borderless Global Knowledge Transfer

Campus internationalisation plans

As part of the transformation from academic enterprise to a fundamental role in national economic growth, more and more institutions of higher learning need to increase their recruitment efforts to attract a more diverse and mobile student body with programmes in English and a standardised way to evaluate and admit suitable applicants.

As campus boundaries give way to global systems often guided by the competitive race for market share, EGSR can suggest a strategic roadmap for you to be a part of these seismic challenges and changes to harness the power of partnerships and collaborative and virtual learning environments (VLE).

Transnational Education (TNE) is a trend in international education currently enjoying significant growth. TNE is referred to as education provision from one country offered in another. This does not include the more traditional study abroad format of student receiving education from another provider in a different country. The alternative delivery modes of TNE include distance and e.learning, franchising and validation as well as twinning and other collaborative learning initiatives. The ultimate expression of TNE is a full branch campus of the home institution, established in a foreign country.

There is a recent strong interest for international students seeking an overseas campus based experience. EGSR has a proven track record of project management helping institutions make the right internal and external decisions to embark on such important long term initiatives.

Articulation and exchange agreements

Often the start to any new collaboration, when two academic institutions look at each other’s curricula with a view to offering a joint programme, in many cases this is the building block to a more in depth level of cooperation, after an initial “honeymoon” period where the partners spend time getting to know one another and adapt to each other’s modus operandi and institutional culture. EGSR can help foster collaborative learning environments between international partners, taking a proactive, yet impartial standpoint in negotiations and move forward dialogue to achieve quantifiable results.