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Innovative marketing and internationalisation strategies for global higher education providers




In a world of hyper change and challenges, how will you ensure your academic institution triumphs over constant competition and quality concerns? can you accept that dealing with overseas markets, commerce and convergence is a must for all global education providers that will succeed and prosper in the future?

Emka Global Student Recruitment (EGSR) are truly passionate about global education in the 21st century and provide international student recruitment strategies for academic institutions worldwide. EGSR is a business to business consultancy that has more than a decade of experience in bringing schools, colleges and universities together with new students, new education partners, new technology and new sources of revenue from abroad.

EGSR are culturally sensitive and linguistically capable higher education marketing consultants and business analysts that work to understand your institution’s non-domestic recruitment needs and make actionable plans to increase international student enrolments and outreach.

About Us

“Global competence in International Student Recruitment Consultancy”


Founded in the year 2008, with over a decade of experience in international education marketing, EGSR has been working with university and college clients in the Canada United Kingdom, Ireland, Australia, the United States, Hong Kong, Malaysia,  Italy and Spain, generating new ideas and innovative ways to enrol more students and create new global awareness.

Over the years, EGSR has developed into a significant, culturally aware consultancy developing new contacts and revenue streams for existing educational institutions and helping new schools, campuses and departments achieve global awareness and higher value international student enrolments through a clever combination of longstanding global partners and cutting edge web marketing for SEO (search engine optimising) that helps schools achieve their international recruitment objectives.

EGSR is highly competent in intercultural interaction, exhibiting the core competencies of an effective international business: self awareness, cultural knowledge, language proficiency, openness, flexibility and good communication skills, all key attributes in developing strategic international partnerships and alliances.

Emka Global Student Recruitment works together with academic institutions worldwide and has projects in the Canada, United Kingdom, Norway, Italy, Spain, Mexico and the United States of America within the following business sectors:

Colleges of Art and Design
Business Schools
Postgraduate Schools
Private Universities
State Universities
Language Schools

Satisfied clients and collaborators

EGSR has many successful collaborations, projects and satisfied clients around the world, including Central Saint Martins College of Art and Design, University of the Arts in London, UK, Universitat Autonoma de Barcelona and ELISAVA School of Design, Barcelona, Spain, Domus Academy and Nuova Accademia di Belle Arti in Milan, Italy, SAI Programs in Sebastopol California, USA, San Jose State University, California, Art Center, Pasadena, California, USA, City of Chicago Sister Cities International Programs, as well as many other school and college operations in the United Kingdom, Ireland, Spain and Italy. 

EGSR take the time to understand your organisation in order to maximise your returns in the highly competitive sphere of higher education international student recruitment.

EGSR are innovative, creative and tireless promoters of borderless higher education, advancing positive learning opportunities and global immersion for international students. Identifying key drivers and trends in education and incorporating best practices for increasing enrolments into our client portfolios.

International Student Recruitment Strategies


Actionable international student recruitment plans

EGSR can make a thorough analysis and appraisal of the unique characteristics of your institution, looking at your long and short term priorities and matching them to the needs of different international markets, looking at current practices and establishing robust recruitment and enrolment procedures for new students from abroad.

International student marketing opportunities

Working with the BRIC or the PIGS countries? EGSR break down the jargon and point you towards developing countries and also more mature markets where new opportunities and demand for long term and short term study abroad and in country education provision exists. With a reputation conscientious and long term focus, we constantly seek new angles and trends in student recruitment and knowledge provision and transfer between different countries, with realistic marketing suggestions that will win the support of your colleagues and peers.

New programme opportunities and alliances abroad: looking outwards

How flexible is your administration and faculty to develop new courses to accommodate international students? New subjects, new formats, dual semesters, faculty led tours, foundation courses, pre-masters and Summer courses, in partnership with compatible institutions in other countries. EGSR offers guidance on education trends worldwide to help you identify programmes in demand and also steer you towards areas that could be exploited by your existing capacity and capability.

New revenue sources versus new demands

A welcome inflow of new international student tuition fees plus revenue from housing, administration charges, visas, credits and other college items need to be matched against high expectations, cultural differences, acclimatisation to the local environment, preparing visa acceptance letters and receiving timely payments all of which may require more expertise within your institution.
EGSR can advise on upgrades in student services such as housing, orientation, language instruction, advising, health services and local orientation and concierge services that may be required by your new, diverse international student population. The importance of social support structures and housing provision (on or off campus) for your new alumni cannot be underestimated.

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